We inform strategies and initiatives by maintaining knowledge of marketing trends, industry insights, and changes and competitive intelligence. This ensures that our clients follow a best practice approach, understand key market drivers, leverage market and client/customer insights. We often help identify market research needs for market segments (customer and business), analyze data to develop insights and make recommendations and educate sales teams on products, market/business landscape, and client personas.
Key Corporate Initiatives include:
Product Launches – end-to-end development, including cross-functional team management and project management facilitation, key messaging and marketing to position the new product/service, creative packaging (offline, online) to equip marketing and sales/field teams, campaign planning and metrics
Program & Sponsorship Marketing – ideation, resource assessment, strategic pillars for program purpose, internal alignment, sponsorship criteria and alignment, marketing planning and execution
New Markets Planning – strategic insights and market assessment, opportunity identification, profitability feasibility, brand positioning alignment, attaining board/executive management buy-in, go-to-market planning and execution
Sales and Marketing Alignment – integrated, unified marketing and selling systems, client and prospect marketing tools and presentations, client pain point identification, CRM/systems alignment, messaging and positioning points and themes, planning for engagement and client-facing functions, consistent experience