Strategic Planning, Brand Management and Market Positioning

We work with executive and senior leaders to define and implement corporate, business and brand strategies. As strategic planners, we help our clients solve for complex challenges by sharing unique perspectives, offering new approaches, identifying market opportunities and capitalizing on growth potential. We take pride in successfully guiding our clients in advancing the current state of their brand and business through prioritizing, developing and managing core market communications, client/customer touchpoints, strategic initiatives, roadmap tactics, go-to-market activities, and channel strategies.

Growth Strategies
New revenue streams, market expansion opportunities, industry/channel partnerships

Strategic Direction
Business Vision, Assessments, Business Driver Identification

Brand Architectures
Reconciling Use of Multiple and Parent Brand Approaches, Developing and Implementing National Branding Models

(Re)Launching Brands
Businesses and Solutions (products, services, features)

Marketing Strategies and Communications Planning

We develop and work from a same-page playbook and road map, implementing marketing strategies and go-to-market plans for new and existing solutions. As part of our implementation process, we help prepare and execute marketing and campaign strategies, identifying and managing end-to-end touch-points. This includes establishing goals and metrics to measure effectiveness and optimize campaigns and determining/aligning relevant positioning and messaging against audience/market segments for each medium and campaign, driving the management of written, visual and digital marketing.

Marketing Planning
Objectives, Goals, Implementation of a Cohesive Marketing Strategy

Core Market Communications
Prioritization, Development, and Management of: Client Touchpoints, Strategic Initiatives, Roadmap Tactics, Go-To-Market Activities, Channel Strategies

Client Journey and Experience
Mapping, Identifying and Managing End-toEnd Touchpoints

Marketing Road Map
Implementing Marketing Strategies and Go-To-Market Plans for New and Existing Solutions

Marketing Tactics
Campaigns, Events, Digital/Social Marketing, Public Relations, Content Strategy and Creation, Promotions and Product Launches

Creative Branding & Communication

We work with marketing, brand and communications teams to create impactful and market-relevant brand experiences by thinking through ultimate brand perceptions, all possible touch points, and brand aspirations.

We believe in developing an approach that combines both a strategic and creative mindset, in order to create a complete brand system that will help to guide all forms of communication for all audiences.

Brand Identification Systems
Translation of Positioning, Personality, Identity, Logo & Treatments, Loo & Feel, Style Guides and Brand Standards

Creative Strategies and Campaigns
Messaging and Themes, Design-Based Ideation

Strategic Presentation
To Boards, Executive Teams, Investors; Strategic Visualization and Creative Packaging of Concepts, Business/Planning Content

Market-Facing Content
Development and Distribution, Including the Marketing of Products and Solutions, Concepts, Market Insights

Messaging Strategies
Systems and Architectures, Messaging Alignment Against Audience/Market Segments