We inform strategies and initiatives by maintaining knowledge of marketing trends, industry insights, and changes and competitive intelligence. This ensures that our clients follow a best practice approach, understand key market drivers, leverage market and client/customer insights. We often help identify market research needs for market segments (customer and business), analyze data to develop insights and make recommendations and educate sales teams on products, market/business landscape, and client personas.

Key Corporate Initiatives include:

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Product Launches – end-to-end development, including cross-functional team management and project management facilitation, key messaging and marketing to position the new product/service, creative packaging (offline, online) to equip marketing and sales/field teams, campaign planning and metrics

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Program & Sponsorship Marketing – ideation, resource assessment, strategic pillars for program purpose, internal alignment, sponsorship criteria and alignment, marketing planning and execution

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New Markets Planning – strategic insights and market assessment, opportunity identification, profitability feasibility, brand positioning alignment, attaining board/executive management buy-in, go-to-market planning and execution

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Sales and Marketing Alignment – integrated, unified marketing and selling systems, client and prospect marketing tools and presentations, client pain point identification, CRM/systems alignment, messaging and positioning points and themes, planning for engagement and client-facing functions, consistent experience

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